The Importance of the Employee Experience
A company's workforce is a reflection of its livelihood. If you want to find out how well a company functions, a glance at its team members can explain a lot.
Boston
Jennifer Defreest
Principal, Marketing
Bio
A key member of the leadership team, Jennifer works closely with Managing Principals and team leads to define and implement Cresa Boston’s business strategy and vision. She leads the Marketing department, consulting on strategic and cross-disciplinary initiatives while ensuring a consistent and compelling brand voice. Additionally, Jennifer directs the HR and Operations teams with a focus on supporting and expanding the business while providing an exceptional employee experience. A natural problem solver and critical thinker, Jennifer collaborates across teams to drive operational excellence and continued success.
Jennifer received a Bachelor of Fine Arts in Graphic Design from the Art Institute of Boston at Lesley University in 2007.
Jennifer has been a member of the Cresa’s Emerging Leadership Council (ELC) for three years and currently serves as a co-chair.
Why Organizations Should Encourage Work-Life Balance
Whether your organization has team members temporarily working remotely, you’re exploring/implementing hybrid work models, or employees are 100% onsite, creating a sense of work-life balance is an extremely valuable pursuit.
How to Brand Your Workplace on a Budget
While moving into a new space such as a sublease can feel somewhat overwhelming, it can also be an incredible opportunity to leave your mark and create a vibrant, thriving workplace even when on a budget.
Outside of work, Jennifer likes to get outside with her family and in the summer, travel to New Hampshire's lake region.