Content Manager

Start Date

Immediate

Location

Description

Are you a content creator who is both creative and analytical? Can you dive into complex topics and write clear, concise materials?

Reporting to the VP of Global Marketing and working as a member of Cresa’s Corporate Marketing Team, the Content Manager will be responsible for owning the creation and distribution of content across a variety of media with the goal of driving engagement with internal stakeholders, clients, partners, and prospects. To maximize the value of developed content, the Content Manager will leverage a variety of platforms for distribution, including e-mail, website, collateral, blog posts, whitepapers, video and social media to increase brand awareness, support marketing campaigns, drive engagement, and contribute to inbound lead generation. The Content Manager is a natural storyteller who understands the sales and client engagement process and how to connect with readers/viewers at each stage of the cycle.

Responsibilities

  • Engage with advisors, internal subject matter experts, and clients to understand client needs, uncover gaps in our existing assets, and identify relevant topics for new content
  • Create a content calendar with proposed topics, timing, and distribution plans
  • Manage content projects from start to finish — from topic selection to content development to distribution
  • Write, edit, and promote informative and engaging content, including blog posts, emails, collateral, whitepapers, case studies, website content, infographics, social media posts, etc.
  • Assist with customer, competitor, and partner research to better understand competitive content set and unmet client needs

Requirements

  • 4+ years of content creation or content marketing experience in a B2B environment, Commercial Real Estate preferred
  • Strong written, verbal, analytical, research, and communication skills
  • Self-motivated with the ability to manage multiple ongoing projects and meet deadlines
  • Meticulous attention to detail
  • A portfolio of content that demonstrates storytelling for a variety of professional levels, industries, and media formats
  • Ability to work across various levels of an organization
  • Creative thinker; Able to turn creative ideas into consumable content
  • Experience with social media and digital marketing
  • Strong computer skills, including Microsoft Office and Adobe Creative Cloud (Photoshop, InDesign, Illustrator), CRMs and CMS’
  • Video production experience a plus
Education/experience

Must possess a BA in marketing, communications, journalism or related field and a minimum of 4 years of experience in commercial real estate or a related professional services industry.

 

 

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