The Importance of Company Culture

What is Company Culture?

Investopedia defines company culture as “the beliefs and behaviors that determine how a company’s employees and management interact and handle outside business transactions.” Ideally, these traits, including its ethics, goals, values, language, norms, and beliefs develop naturally over time rather than being strictly defined by a company.

Cresa’s Values

Since there is not a strict definition how can you instill a company culture? That’s the struggle at most companies find themselves having, but at Cresa, we’ve aligned our company values with the kind of company culture we hope to embrace. We are guided by the principle of, “Work together. Create value. Be tenacious. Enhance community. Embrace Diversity.” Those who were invited to join Cresa’s team were sought out because they are a good match for the company’s current vision. Our employers and employees alike collaborate with each other with the goal of creating a better living environment for occupiers everywhere. 

Why Does Company Culture Matter?

Company culture is important for employees because it ultimately decides their workplace happiness. Employees are more likely to enjoy their career and be driven to put their best foot forward if they are working at a company that they believe in. They also tend to foster positive relationships with those around them.

Your company culture will determine not only the ways your organization does business, but also how your business does. The way your company interacts internally also affects their interaction with the outside world, including customers, connections, media, and other stakeholders. 

For employers, company culture is important because it helps shapes the company’s success. Their members will have an increased productivity if they feel like they fit in and want to continue working there longer, which benefits both company growth and employee retention.

At the same time, a disconnect between employees and the company culture can also affect the company’s success. Employees are less likely to be happy with their work which can cause a decrease in efficiency and low office morale.

Working for a company with a strong culture that aligns with your values, goals, and beliefs will ultimately help you be more successful. Find where you fit in.

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