Strategic Planning and Costs Reduction

Success Story for Tim Moresco of Cresa Global, Inc. and Atlanta Allergy
  • Atlanta Allergy & Asthma
  • 95,000 sq. ft.
  • Healthcare
  • Atlanta
Services Provided
  • Transaction Management
  • Location Strategy & Economic Incentives
Cresa Team
  • Tim Moresco

Client Objectives

Sharecare is a digital health company that provides a comprehensive and personalized health and wellness engagement platform. By leveraging smartphone technology, the Sharecare platform gives people the resources, information and tools needed to improve their health – all in the palm of their hand. The platform is supported by a breadth of technologies and data that allow for a streamlined experience for users who use it to manage their health. 

The company was facing a data center contract expiration and wanted to use the opportunity to evaluate the market for creative alternatives. As Sharecare’s platform evolves, it requires less space in physical data centers. Therefore, it sought to optimize its data center environment by downsizing one of its two data centers while reducing costs and improving contract terms at both facilities.


Through detailed analysis of the current and future need for space and power, Cresa and the Infrastructure team at Sharecare created a plan to evaluate other colocation options and negotiate aggressive financial terms. In the end, Sharecare decided that the existing facility, with modifications to the footprint, power and network connectivity would best support the technology environment and the company’s future. Sharecare was able to save on relocation costs and monthly charges by renewing its contract with the incumbent colocation provider. 

Financial successes:
• Negotiations saved over $830,000
• Reduced existing total monthly charge by over 50%
• Reduced square footage in the primary data center by 50%
• Reduced contracted power by 40%

Non-Economic successes
• 6-month grace period to reduce square footage
• Can reduce space and power by 10% within 6 months
• Extended termination “wind-down” period by 700% 
• Right to terminate for power failure greater than 24 hours or 3 chronic SLA violations
• Removed landlord right to relocate Sharecare to another cage
• Gained SLA requirement for zero minutes of downtime during periods of “maintenance”
Tim has served my commercial real estate requirements for over 8 years. He has always been “up-to-speed” in the market and has offered an even-handed assessment of the pros and cons for any real estate decision. Tim is always the right person for the job.
Kim Smith  |  Facilities
Atlanta Allergy

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