GlobeSt Influencers in Industrial 2023
Brad Struck has been recognized on GlobeSt. Real Estate Forum's 2023 Influencers in Industrial Real Estate list.
Honorees are recognized for their contributions to the industrial real estate industry, successes, and innovations they have introduced to the business, thus making them a critical component in the industry.
Cresa managing principal Brad Struck is described as a quiet, consistent, generous leader who can motivate everyone in the organization and elevate the client experience. He leads the firm’s weekly Texas team meeting with the discussion always kicking off with a couple of Dad jokes and team member recognition. These meetings also include training and networking insights, announcements and wins. They also include discussions of losses and mistakes to help the team learn. Struck is an innovator and has worked to develop practices and technology to boost commercial real estate service offerings. His team evaluates criteria such as transportation, real estate, taxes, incentives, labor cost and labor availability to identify optimal sites.
Working for a tenant representation firm that does not represent institutional landlords, Struck is passionate about advocating for the tenants he represents and seeks out innovative rate negotiation strategies, unique clauses within lease agreements and data-driven location analysis to best serve his clients. He has been the company’s top producer for the past two years, reaching a total of 13.8 million square feet of total production, and was named NAIOP Industrial Broker of the Year.
In 2022, Struck and the firm’s senior leadership merged the company (formerly esrp) with Cresa to strengthen its market position and further enhance client services. The merger also allowed the broker/advisors to become owners of the company to improve their future success. Struck’s good humor and gracious approach helped make the merger successful. He continues to mentor and prepare more than 30 brokers for the future by building community, camaraderie and communication throughout the organization.