Regional Marketing Lead
The Regional Marketing Lead sits in Cresa’s Chicago office and oversees Marketing strategy and implementation for Cresa’s Chicago, San Francisco and Omaha offices. This is a player/coach role, which involves strategy development, resource and team management, and project implementation.
For each of the offices within the Lead’s region, the Lead will collaborate with local office management to develop and execute a marketing strategy that differentiates the business locally and supports the growth of each local business line. They will then lead the effort to tactically execute against this strategy by managing local office Marketing support staff, collaborating with the Cresa Corporate Marketing Team, and individually executing high-level marketing projects.
Ideal candidate will possess a minimum of 10 years of marketing experience, preferably in the commercial real estate industry or a related professional services organization. Must be self-motivated, extremely organized, detail oriented and possess exceptional writing ability and basic graphic design skills as well as the ability to manage time and priorities effectively. In addition to strategy development and team management, responsibilities include business development (pitch/proposal) support, research and development of marketing and content programs, management of collateral materials, public relations, award submissions, website and social media strategy as well as supporting recruitment initiatives.
Marketing Strategy and Execution
Develop and execute a marketing strategy that differentiates each office locally and supports the growth of each local business line. Ensure that appropriate input is secured from representatives of key groups within the business. Execution should adhere with overall brand positioning and guidelines.
Leadership & People Management
Lead local office marketing staff to achieve established objectives. Ensure effective execution against the plan and budget, leading and mentoring staff, emphasize proactive behavior, and build and improve processes. Direct, coach, evaluate and mentor marketing and research personnel to ensure they are meeting and exceeding expectations. Direct and manage third-party vendors (photographers/videographers/illustrators) on an as-needed basis.
Develop new and innovative ways to present Cresa in the marketplace and differentiate throughout the business development cycle. Leverage team creativity, outside resources and national platform to identify best-in-class, cutting edge marketing tactics and formats that distinguish Cresa from our competitors.
Implement a process to ensure appropriate prioritization of all marketing and research projects, production and operation, including assigning appropriate personnel, quality control, and consistent timely delivery. Process should enable project monitoring, tracking and reporting.
Establish strong, trust-based working relationships with all Cresa local leaders and national influencers. Collaborate with peers in other markets and national marketing and research colleagues to share best and “next” practices.
For major pursuits, manage the RFP and new business pitch/presentation process, including setting, enforcing, and maintaining a timeline for successful completion.
Public Relations / Social Media / Events
Develop and execute proactive public relations, social media and events plans in coordination with external vendors and internal team.
Qualifications & Requirements
The Regional Marketing Lead must be self-motivated, extremely organized and possess the ability to efficiently manage time and priorities effectively. Specific qualifications include:
- Proven experience leading, managing and collaborating in a team-oriented environment
- Technical literacy in Microsoft (Word, Excel, PowerPoint) and Adobe CC (InDesign, Photoshop and Acrobat) and knowledge of marketing best practices and tools
- Excellent communication, creative, project management, research, and organizational skills
- Understanding of and commitment to superior client service (internally and externally)
- Ability to thrive in a fast-paced work environment with demanding work loads
- Research and data (spreadsheet) management
- Art Direction
- CMS Management
- Email Marketing
- Familiarity with CRMs
Education/experience:Must possess a BA in marketing, communications, journalism or related field and a minimum of 10 years of experience in commercial real estate or a related professional services industry.
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