Seeking to attract tech talent, Strive opens office on Madison's Capitol Square

October 28, 2013

Strive, a Wisconsin startup that makes a mobile app for active families to track community events and share them with friends, has opened an office on the Capitol Square in downtown Madison.

The firm, which has nine full-time employees, was founded by UW-Whitewater professor Choton Basu and remains headquartered there but is looking to expand and attract top talent.

“We see Madison as a tech hub and having an office here should help us recruit folks,” says Ellie Humphrey, marketing manager for the firm.

Humphrey might have a point. Marc Eisen recently wrote a story for Isthmus about how technology workers might prefer to be downtown rather than out on East Washington Avenue in the proposed "StartingBlock" redevelopment.

Strive is renting an office at 2 S. Carroll St., above the Home Savings Bank. The Madison office will have three employees initially with the other six remaining in Whitewater.

Strive’s biggest claim so far is serving as the exclusive community engagement partner for the National Recreation and Parks Association. That group uses the mobile app to provide a directory of its programs, events and registration materials.

Cresa real estate services helped locate the space for Strive and says it is seeing strong interest among emerging companies to locate downtown.

“The fact that companies like Strive are migrating to our city is indicative of the talent, energy and financing opportunities in Madison,” Ross Rikkers, principal at Cresa.

Strive is completing a second round of funding and moving into a hiring mode, which Humphrey said is central to the decision to open an office here.

Judy Newman of the Wisconsin State Journal wrote a story on the company in May.

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