Guthy | Renker

El Segundo, CA
Client
  • Guthy | Renker
Space
  • 100,000 sq. ft.
Industry
  • Marketing/Communications
Locations
  • Los Angeles
Services Provided
  • Transaction Management
  • Location Strategy & Economic Incentives
  • Workplace Intelligence
Cresa Team
  • Matthew Miller
  • Sean Westgate

Client Objectives

Guthy-Renker is the world’s largest privately-held consumer products company that develops, manufactures and distributes beauty products, including ProActiv, Wen Haircare, Meaningful Beauty and Sheer Color. Guthy-Renker engaged Cresa to assist in the search for a location where it could consolidate its Palm Desert headquarters and its Santa Monica marketing offices in a contemporary office environment that could accommodate more than 400 employees.

Results

Rather than jumping into a search for real estate based solely on available size, Cresa gathered and analyzed employee data and company tax information to pinpoint optimal submarkets for consideration. After touring relocation options in Downtown Los Angeles, Burbank, West Los Angeles and the South Bay, Cresa identified 100,000 SF in El Segundo that would enable Guthy-Renker to expand or contract its footprint while providing a corporate campus environment with a newly designed state-of-the-art interior to support its creative, technology and marketing workforce. The building also offered ample parking, which enabled Guthy-Renker to increase employee density and reduce costs. Building-top signage was negotiated as part of the lease as well.

The move to El Segundo represented significant savings on rent and parking compared to the higher costs of their Santa Monica location, as well as a projected savings of over $30 million in real estate and business taxes over the life of the lease.
Cresa thoroughly understood our culture and our business needs. They were appropriately price sensitive and exhibited a thorough understanding of the local market.
Dirk W. van de Bunt  |  Chief Administrative Officer
Guthy | Renker

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