The Core Competency of Market Intelligence

The Core Competency of Market Intelligence

Do an online search for 'speed of information' and there’s 1.9 billion or so references to speed of light and bandwidth and fiber networks and such. In our commercial real estate business, we live on information, most of it, in real time.

At Cresa Nashville, we don’t claim information at the speed of light, but we do pride ourselves on market intelligence. In other words, we separate rumors from fact; reality from cocktail chatter, and we work hard to stay up on the who, what, where and when in our industry.

Recently, I was asked:

How do you obtain the information about what’s going on in the business?

We have to be the best and know the most. At Cresa, we only represent tenants; we don’t have the luxury of being developers or landlords who enjoy the captive tenant audience. While our team is part of an international organization, the new client rarely lands in the inbox from another market. We have to find those businesses and organizations who understand the value of conflict-free representation and work tirelessly to find that client the best fit in commercial space available at the particular time.

Our market intelligence provides us some insight on the trends and activity level in the market. We seek to anticipate soft office market conditions while crafting lease language for office users that will allow for greater flexibility in taking advantage of favorable conditions for tenants. Keeping our existing clients as well as prospective clients aware of changing markets with updated information is typical in our approach to planning ahead.

We aren’t geniuses at Cresa Nashville; we are a hard-working team that collaborates to do what’s right by our client. At the end of the day, what separates us is the information we have that allows us to negotiate for our client. We’re going to keep knocking on doors, talking and listening every day, working the market and knowing who’s ready to make the right deal at the right time.

 

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